Why do experts disagree? The development of a taxonomy
- Creator: Deroover, Kristine , Knight, Simon , Burke, Paul F. , Bucher, Tamara
- Resource Type: journal article
- Date: 2022
Brand positioning and its usefulness for brand management: the case of Apple Inc
- Creator: Payne, Bronwyn
- Resource Type: journal article
- Date: 2017
An investigation of habitual purchasing behavior in grocery shopping using partial least squares structural equation modelling
- Creator: Holmes, Kyle
- Resource Type: thesis
- Date: 2014
Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services.
- Creator: Kleijnen, Mirella , Lievens, Annouk , de Ruyter, Ko , Wetzels, Martin
- Resource Type: journal article
- Date: 2009